Over 30 days in November, 30 emerging artists from across the UK will work with some of the biggest names in the music industry to record their tracks in the EMI/PRSF Live Music Studio at the Roundhouse, before releasing them on Roundhouse Records and performing at Roundhouse Rising Festival in February 2013.
Joining forces with EMI for the fourth year of 30/30, this groundbreaking youth music project offers emerging artists between the ages of 16-25, one day in the Roundhouse’s EMI/PRSF Live Music Studio, along with top guest producers including Guy Chambers to professionally record and mix their track for free. 30/30 is non-genre specific and aims to attract an eclectic variety of artists.
All selected tracks created throughout November will be compiled for the 30/30 Album 2012, which is released by the Roundhouse’s in-house label Roundhouse Records and is available to buy via iTunes, with all of the proceeds going towards creating further opportunities for young people within the arts, via the Roundhouse’s creative programme for 11-25s.
The talented acts chosen by the Roundhouse team will also have the opportunity to put their questions to a panel of experts from all areas of the music industry at a special event in December, followed by a performance at the Roundhouse’s new music festival, Roundhouse Rising in February 2013.
On behalf of EMI, Janie Orr says: “We’re very pleased to support the Roundhouse’s 30/30 project once again after the success of the last three years. It’s a great idea, offering practical and valuable help and guidance to young people who are interested in music.”
New to this year’s project is the partnering with Newcastle based Generator, the UK’s leading music development agency and music download site Livewire who will help by source acts to participate and providing recording opportunities in their local areas.
Oli Kluczewski, Music Programme Producer at the Roundhouse: “As always 30/30 is about providing incredible opportunities for aspiring musicians looking to enter the creative industries and this year we’re able to deliver this on a national level thanks to our partners."
Joe Frankland, Artist Development Manager at Generator says: “We’re proud to support musicians and music businesses across the UK and we’re very excited to be working in partnership with the Roundhouse and EMI on the 30/30 project. We’ve seen first-hand how effective the project is and we’re thrilled to be involved this year in selecting artists and producers and in providing support to emerging artists through our Artist Development programme.”
Andy Rance, Youth Work Coordinator at Saltash/Livewire says: “I was very excited when approached by the Roundhouse to be a part of 30/30 as I see the potential for some brilliantly talented young musicians from the West Country to showcase their work. In addition, it’s an opportunity for us at Livewire to be part of something outside the region.”
The submission deadline for 30/30 2012 is 1st October. Application details can be found at the link below, which also has previous 30/30 albums available for listening.
EMI has been a founding corporate partner of the Roundhouse since 2003.
About the Roundhouse
The Roundhouse is home to a bold and exciting programme of international contemporary performing arts and a state-of-the-art creative centre exclusively for 11-25s. It gives 11-25s a chance to realise their creativity and offers audiences of all ages new and extraordinary experiences in live music, theatre, dance, circus, spoken word and new media. Since reopening in 2006, more than 650,000 people have been through the doors and over 15,000 young people have developed their creative talents in the Roundhouse Studios.
About EMI Music
EMI Music is one of the world’s leading music companies, representing artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.
About Generator
Originally starting out to serve the needs of the North East and Cumbria the agency expanded its role nationally when asked by Arts Council England to assist other fledgling agencies, organisations and groups in policy, programme development, governance and funding. As such Generator has represented the music development sector at Government level with membership of both the Live Music Forum and Music Education forums. The agency also leads the Music Industry Development Association, a body set up to establish common aims amongst similar organisations in the UK.
About LiveWire
Livewire Youth Music is the original ‘skool of rock’. It offers a range of music-based activities for young people aged 8 - 21 including: free music lessons in guitar, bass, drums, vocals, keyboard, a peer-run recording studio, live music venue, rehearsal rooms, opportunities to learn live sound and lighting, stage management and much more. Livewire also offers a range of accreditation opportunities for young people and is supported by some of the biggest names in music. We regularly arrange opportunities for Livewire members to meet these supporters, which have included AC/DC, Blur, Enter Shikari, Thin Lizzy, Motorhead and Biffy Clyro. Behind the music, Livewire’s team of youth workers support these young people through various issues and problems.
Related Links
http://www.roundhouse.org.uk/3030
http://www.generator.org.uk
http://www.livewireyouth.com
Tags
generator, roundhouse 30/30, emi music, emerging bands, emerging artists, unsigned bands, unsigned artists, livewire