Get 30 days free access to The Unsigned Guide Online when you attend In The City Hive!

News: 30th September 2010 by Louise Dodgson under Artist Managers, Music Training & Careers

When we heard about the brand new strand of In The City aimed at grassroots artists, bands, and anyone else forging a career in the music business, we were very excited! So excited, in fact, that we decided to have a word with them and see if we couldn't bring together The Unsigned Guide and In The City Hive in a way that will be beneficial to all you new kids on the music business block!

So, we are happy to announce that all attendees of In The City Hive will also receive 30 days free access to The Unsigned Guide Online. So after soaking up all the panel discussions and workshops at The Hive, you can login to The Unsigned Guide Online and find a wealth of music industry contacts at your fingertips to get your music career moving. The perfect combination to propel you onto the next rung of the music ladder!

Without further ado, let us provide you with some info about In The City Hive so you can see exactly what is in store. You can register for your In The City Hive pass on the website

The In The City Hive is a new initiative aimed at providing a stimulating, informative and thought provoking programme for students, emerging artists and young people (16+), and will run during the main convention at the Malmaision Hotel in Manchester over two days on 13th and 14th October. The Hive will feature panels, seminars and workshops led by a host of industry professionals and covering a wide range of topics including artist management, music publishing, understanding the media, songwriting & studio production and many others.

Confirmed events at The Hive include:

The Musicians Union Guide to Doing It Yourself

Want to release a record or start off your own management company but don’t quite know how to do it? The Musicians’ Union talks delegates through the whys and the wherefores of going it alone in the music industry.

The CMU Seminars
Chris Cooke, editor of esteemed music industry trade publication CMU Daily and founder of Unlimited Media, presents the CMU Seminars, giving delegates the lowdown on everything they need to know from a beginners guide to copyright, to getting a job in music, to making money from the music industry. 

The Music Managers’ Panel
The role of a music manager has morphed dramatically in recent years as roles, responsibilities and commitments begin merging together. If you are a manager just starting out, what should your aims and objectives be? How do you go about getting your artists the recognition they deserve and if they get it how will that change your role?  A number of successful and established artist managers, who will be announced shortly, talk to delegates and share their thoughts about their changing roles and responsibilities.

My Generation, Next Generation

Drowned in Sound founder Sean Adams and Oliver Clueit, founder of My Band Is Better Than Your Band, host a discussion on the evolution of music blogging. In the years since it first came to the fore giving a voice to the impassioned music masses, blogging has grown to become one of the most important and influential forms of new media. Not only has it documented the tastes, talent and transitions of the last ten years, but it has helped create them. Now in a more powerful position than ever before, the panel will discuss the influence blogging will have on the next generation of trends.

The Northern Song Collective Songwriting Masterclass
Brand new Manchester based songwriting outfit, The Northern Song Collective, take you through the creative process of songwriting with a few industry heavyweights. Jim Spencer, producer of Jonny Marr and The Charlatans, will join Mercury Prize nominated John Bramwell from I Am Kloot with more participants to be announced shortly.

Routine With Tommy D

Legendary producer Tommy D brings his Routine Masterclass to The In The City Hive, giving some very lucky bands the chance to be produced by a true master of the trade. Tommy will take the acts and produce them in a live setting allowing delegates an insight into the professional creative process. Find out more about Tommy D here:

Thanks goes to Access To Music, JAMES and Mid-Cheshire College for making this happen.

Mandy Parnell Mastering Masterclass

Mandy Parnell has worked with some of the biggest acts around in her Black Saloon studios from Badly Drawn Boy to Faithless, James to Missy Elliot. Mandy will present her Mastering Materclass for Hive delegates in the Rockhopper, a 34 foot long purpose built recording studio, giving a true insight into the final stages of the songwriting process.

Thanks goes to Access To Music, JAMES and Mid-Cheshire College for making this happen.

The Insiders Guide To The Media

Ray Paul, one the founding members of BBC Radio 1 Xtra, presents a workshop for The In The City Hive delegates. Discussing and outlining the different roles of the media and the power media has to influence those who read it. A must journalists, bloggers and publicists!

The Untapped Goldmine: The Importance Of Publishing
Now we aren’t saying we can make you a fortune, but there are ways and means for young acts to get money out of the music business without chasing that elusive record deal. Whenever your songs are played in public you should be getting a cut, but how do you go about getting it? We let you in on the secret. 

Heavy What? HeavyFeet & Stamp! Beats Present The New Way Of Thinking

Manchester label HeavyFeet present a case study on their outlook on how to progress in the music industry. It’s not all about the money anymore, it’s about give and take, experimentation and exploration and the guts to go where you have never gone before. Nearing the end of their first, highly successful year of this new venture, the HeavyFeet and Stamp! Beats collective tell all about how they managed to do it. 

Learning How To Sell Yourself: The Art Of Networking
They say it’s not what you know, but who you know. But if you’re just starting out in the business you aren’t going to know anyone. How do you know who to approach and what to approach them about? How do you make your pitch and once you’re in, how do you take it on to the next step? Industry professional Phil Ellis is joined by Karen Holden (UKTI) and Shaun Arnold (Director of Rockness/Go North Festival) to show you the best way of selling yourself.

Once the session is over, The Hive will continue at a nearby venue where delegates can enjoy a drink and have the chance to network with each other, putting their skills into practice.

The In The City Hive will be a separately ticketed event from the main convention with passes priced at just £60, which includes free entry to all In The City Live events, allowing delegates entry to the dozens of live music gigs happening during the event.

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in the city hive, the unsigned guide, grassroots music, music industry, music business, emerging bands


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