SoundOut partners with Unleashed Music
News: 12th May 2010 by Louise Dodgson under Artist Managers, Media
SoundOut, Slicethepie’s analytics and market insight service, today announced a partnership with US radio promotion and marketing consultancy Unleashed Music.
Unleashed Music, co-founded by Geordie Gillespie - formerly VP Promotions for Sony, Virgin and Hollywood Records, brings 25 years of artist development experience and a wide network of radio programmers all over the country to digitally deliver singles to the top influential radio stations in the US, helping to secure appropriate airplay for artists and labels.
Effective immediately, Unleashed Music will use SoundOut’s consumer insight and predictive data reports to support their radio promotion service, and assist in mapping out full marketing strategies for clients.
Geordie Gillespie from Unleashed Music commented “The insight and information SoundOut provides us with is invaluable in helping artists to maximise their potential. A combination of SoundOut’s ability to wrap predictive marketing data around any new single and our expertise in making effective use of this data and applying it in the radio arena, is a powerful service offering for artists, managers and labels who are serious about achieving success.”
Travis Baxter, Slicethepie Director and ex-MD at Bauer Radio added, “We are delighted to have Unleashed Music adopt SoundOut as the preferred analytics tool for their radio promotion services in the US marketplace. We’re confident that their professional marketing expertise will enable customers to obtain maximum benefit from the insight and analytics we provide in SoundOut reports.”
SoundOut (www.soundout.com), wholly owned by Slicethepie, is the market leading online consumer insight and analytics service for recording artists and record labels. Sold directly, and soon through a wide range of major partners, it provides detailed and accurate reports generated directly from consumer feedback on new tracks. In addition, it offers artists exposure to a range of commercial opportunities as well as providing the information artists need to better target their marketing activities. SoundOut Search, in trial with certain labels and publishers, offers a unique semantic search tool enabling publishers and sync agents to search and navigate music catalogues using full music briefs or reference tracks.
About Unleashed Music
UNLEASHED MUSIC (www.unleashedmusic.com) is the marketing and promotion consultancy that provides necessary services and guidance to artists, labels, and organizations that seek to navigate, thrive and build success in the ever-changing music business landscape. The company was created by respected industry vet Geordie Gillespie, who, as former VP of Promotion for Sony, Virgin and Hollywood Records, managed campaigns for a diverse roster of acts, including: Red Hot Chili Peppers, Fiona Apple, Jamiroquai, Gorilliaz, Breaking Benjamin, Amy Winehouse and Arctic Monkeys.
Drawing on years of experience, myriad contacts and powerful partnerships, UNLEASHED MUSIC is uniquely positioned to platform, develop and realize the vision of artists of all genres, providing the tools necessary to bring their music to market.
Slicethepie (www.slicethepie.com) is a multiple award-winning financing platform for the music industry that enables new and established artists to raise money directly from music fans and investors. To date, fans have financed 28 artists including Scars on 45 who have gone on to sign a multi album record deal with Atlantic Records in the US.
CEO David Courtier-Dutton was recently been named as a finalist in the 2010 CNBC European Business Leaders Awards.
slicethepie, slice the pie, soundout, unleashed music, music statistics, music research