We7 prove the advertisement model can work

News: 29th April 2010 by Stef Loukes under Selling & Distributing Your Music

Since launching a few years ago, We7 has always been experimenting with various business models - including the embedding of adverts within tracks - to recent developments in banner adverts. With rival Spotify focusing on paid subscription as the way forward, and Last.fm decreasing the amount of 'expensive' tracks offered on their service, We7 has proved quite a few people wrong by stating for the first time during a one month period, all advertising through the service covered all royalty payment outgoings.

As surprising as it may seem, it doesn't mean it's going to be the way forward, with many services still finding their feet in an ever changing environment.

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we7, advertising, covering costs, royalty payments


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