Music 4.5 - the new music tech startup event announces speakers & agenda
News: 25th February 2010 by Louise Dodgson under
The speaker and panellist line-up for Music 4.5, the music-tech startup event, has been confirmed and announced today. It includes a host of cutting-edge innovators within the music and music tech business space.
Music 4.5 has been designed to bring together music tech startups, artists, bands music managers, seasoned entrepreneurs, investors and music industry professionals for great networking and a new forward-looking positive discussion. The themes have been developed to ensure sharing of real, hard-core knowledge and sustainable ideas between music and tech people.
The one-day conference takes place in the Cavendish Conference Centre in central London on Thursday March 4th. It brings together the music and music-tech crowds and attracts a large number of industry innovators and entrepreneurs.
It will include a series of panel discussions, a debate, case studies, The Travelling Teen Panel, and at the end of the day, a TechCrunch Pitch! Competition @Music 4.5, followed by an evening party in collaboration with the PRS for Music.
Music 4.5 is supported by Adswizz, Midisticks, and UKTI, as well as, Bristol Music Foundation, Brand-e.biz, Chinwag, Featured Artists Coalition, Greenhouse Group, Music Publishers Association, Music South West, Music Tank, Record of The Day, Screen Digest, TechCrunch Europe, and Viadeo.
A Pitch! workshop to prepare startups for the pitch sessions has been held prior to the event, organised and sponsored by UKTI, and supported by the British Library and IP Centre (participation in the Pitch! workshop does not guarantee participation in TechCrunch Pitch! which is an entirely editorial decision).
Rassami Hök Ljungberg, co-founder of 2Pears, the host and organiser of Music 4.5, comments: "As we have been researching and developing Music 4.5, we have encountered enthusiasm and support from both the artists and artist management, as well as from the music-tech entrepreneurs. There is clearly a desire to engage and collaborate more and closer with each other.
The focus of Music 4.5 reflects this ambition by being forward-looking, aiming to inspire a new creative discussion around the opportunities in the shifting business landscape."
Petra Johansson, co-founder of 2Pears, adds: "Music 4.5 is just the first of a number of peer-to-peer events in the music technology sector, inspiring creative networking between music tech businesses and artists. We expect to be back with more related events in the near future - watch this space!".
Music 4.5 topics and speakers include:
9.00 Welcome and Opening
4.5 times ROI for Artists and Entrepreneurs - setting the scene by host of the day: Steve Mullins, Brand-m
9.05 Opening live interview - "Back to the future: what is the music industry?"
Jemima Kiss, The Guardian interviewing:
- Feargal Sharkey, UK Music
- Brian Message, Music Managers Forum
9.25 Case Studies: The music tech startups
- Nikhil Shah - MixCloud - "Music and sociability"
- Rob Thomas - RjDj - "Music has become software"
9.45 Panel discussion: "Music is worth nothing - deal with it!"
Examining the Value Chain: business models and mixing and matching revenue streams - where is the money?
Introduction and moderator: Dan Cryan, Screen Digest
Panellists:
- Chris Carey, PRS for Music
- Ben Drury, 7Digital
- Jeremy Silver, Featured Artists Coalition
- Seth Jackson, Indie Mobile and [PIAS] Entertainment Group
- Brittney Bean, Green House Group
10.30 Morning coffee break
10.50 Case Studies: "Monetising the content across platforms"
- DJ Chris Coco and Darshan Sanghrajka, The House London - 'Remixing music consumption without the need for labels'
- David Kaplan, PureSolo 'Getting the basics in place and engaging with big media brands'
11.15 Panel Discussion: "Who owns the relationship with the consumer/the fan?"
Examining the Relationship Chain: distribution and sales.
Video with drummer Chris Egglestone of the band Enamel on using different platforms to reach, market, and sell to fans/consumers
Introduction: Erik Nielsen, Wingnut Music
Moderator: Nic Howell, New Media Age
Panellists:
- James Proud, Giglocator
- Shamal Ranasinghe, TopSpin
- Susie More, BrandRock, previously Head of Brand for O2
- Erik Nielsen, Wingnut Music
- Billy Grant, 2Point9
12.05 The Travelling Teen Panel @ Music 4.5
"How do youth want to consume music and how can music be marketed and distributed with this in mind?"
A live research study
Chaired by Julia Shalet, The Digital Youth Project
Music tech startups pitching their services to six 16-18 year olds on a panel:
- RjDj
- ZOVA
- CitySound.fm
- Tuberadio
12.50 Lunch
13.45 Debate: "The communications gap - why are not artists/labels and music tech companies working together more?"
The two perspectives presented and argued by:
- Marc Bridgen, GigJunkie
- Helen Sims, Strata Creative Agency
14.05 Case Studies: Live Events - the band and fan relationship
- Joe Porn, Music Glue and Mumford & Sons
- Chris Jenkins, Wittdo - Live Music Study
14.20 Panel Discussion: "A lot of music services, but where are the music businesses?
Investment, funding, equity and exit - 'we cannot keep on investing in the music services without investing in the art'
Introduction: Grant Murgatroyd, Corporate Financier Magazine
Moderator: Mike Butcher, TechCrunch Europe
Panellists:
- Paul Bedford, Ingenious Media
- Ian Hogarth, Songkick
- Vincent Ricordeau, KissKissBankBank
- Glenn Cornett, New Spectrum Foundation
- Grant Murgatroyd, Corporate Financier Magazine
15.05 Afternoon coffee break
15.25 Case Study: The games industry experience
Live discussion with Steve Mullins, Brand-m and Anthony Price, General Counsel Square Enix Europe, the company behind "Tomb Raider" and "Final Fantasy"
15.35 Case studies: The independent labels
- Leon Alexander, Hope Music Group
- Laura Scott, One Bird Records
16.05 TechCrunch Pitch! @ Music 4.5
Presented by: Mike Butcher, Editor, TechCrunch Europe.
Pitching companies:
- Band Central
- Thounds
- Musiconcepts
- CloseCallMusic
- CloudSpeakers
- TuneRights
- Decibel
- Audiofuel
- DigitClef
- Psonar
17.20 Closing Remarks - what have we learned?
Live discussion with Jemima Kiss, The Guardian and Mike Butcher, TechCrunch Europe
17.30 End of Conference
19.00 After Party
Tickets to Music 4.5 can be purchased online here: www.music4point5.com/register.html
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music industry event, music business, music technology, music convention, music industry seminar, music 4.5
