“Who’s going to book the right shows for your band? You are...and here’s how to do it.”

News: 4th November 2019 by Louise Dodgson under Live

For all emerging musicians, artists and live music business professionals aiming for success in the entertainment industry, Early Stages: A Guide to Booking Gigs launches today. This new book is an essential read for anyone looking to understand how to make the live music business work for them.

Debut author Joe Ogden draws on almost a decade of experience as a touring musician and international music agent to provide a clear and accessible guide to booking game-changer gigs. With anecdotes and stories from his time on the road, and later as an agent at a major London booking agency, Ogden reflects realistically on how live artists can build momentum behind their brand. Full of practical advice and insights, the book is a must-read manual for artists in the nascent stages of a music career; and hungry for success. 

To mark the book's release, a free 10-day course has been launched online, providing training in how to pitch to gig and venue promoters and when. Sign up via 

The book is available to buy on Amazon today: Early Stages: A Guide to Booking Gigs

“A clear and practical guide to navigating the live music business. This book is a great resource for any emerging artist looking for gigs.''

Mark Davyd, CEO, Music Venue Trust

" Joe Ogden has written a hugely accessible handbook for bands launching their careers, signposting roads best travelled and pitfalls to avoid. User friendly from beginning to end, it offers useful advice that is deserving of any emerging artist's attention."
Stewart Parsons, founder and director, Loud in Libraries

Commenting on the launch, Joe Ogden said: “ From the first time I joined a band, I knew that finding and booking good live shows was crucial, so, I learned how to sell my band. I realised how much determination and effort it takes to get this right. I wrote this book to empower others to make the music business work for them -- giving musicians confidence and skills necessary to get their names and music out there on the live circuit without having professional representation, which can be hard to get .”

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New book Early Stages - A Guide to Booking Gigs offers expert advice from booking agent


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