PRS Foundation given €200,000 from EU’s Creative Europe fund for new talent development initiative 'Keychange'
News: 28th April 2017 by Louise Dodgson under Artist Managers, Finance, Law & Music Business, Live, Music Training & Careers
PRS Foundation has secured €200,000 from Creative Europe to empower a new network of female artists and innovators to showcase and collaborate at music industry festivals across Europe and Canada. Keychange is a new and ambitious European collaboration that will promote the role of women in music and the potential creative and economic contribution women could be making to Europe’s music industry.
Building on PRS Foundation’s experience of running the pioneering Women Make Music Fund in the UK, Keychange aims to stimulate talent development and innovation in music by creating new international opportunities for performance, collaboration and learning amongst female artists and innovators who are ready to break into new markets. The long term goal is to transform Europe’s music industry for current and future generations by accelerating recognition of women’s artistic and economic value and empowering them to work together across European and international borders.
The initiative is led by PRS Foundation who have joined forces with like-minded European partners who believe that the future of music will benefit from a more balanced representation of women and men across all aspects of the industry. These partners are: Iceland Airwaves, BIME (Spain), Reeperbahn (Germany), The Great Escape (UK), Tallinn Music Week (Estonia), MusickCentrum/Way out West (Sweden) and Mutek (Canada). Additional sponsorship has also been secured from Spotify and STEF (The Performing Rights Society of Iceland) and we will be announcing more associate partners over the next few months.
Activities will include two mass gatherings of the Keychange network at Tallinn Music Week and BIME in 2018, smaller groups showcasing and networking at other partners’ music festivals, a programme of creative labs and online content which stimulate ideas for new projects and ways of working, a high profile social media campaign and a final event in Brussels at the European Parliament in 2019 at which partners will jointly present a manifesto for change.
All supported artists and innovators will be selected through a nomination process coordinated by local partners and their industry colleagues. A joint selection panel will take place at Reeperbahn Festival in September 2017.
Related Links
http://www.prsformusicfoundation.com
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PRS Foundation secure EU funding for new development initiative for women called Keychange
