SALUTE Talent Competition to launch soon fronted by The Undertones' Feargal Sharkey
News: 3rd April 2017 by Louise Dodgson under Artist Managers, Live
Aiming to provide an alternative talent platform to mainstream offerings like The X-Factor and The Voice, Salute Music Makers is a pioneering enterprise redefining the face of the music industry. The idea behind the project is to create an accessible and fair opportunity for a diverse range of songwriters and music producers to showcase their talents, tapping into the DIY generation of music. The independent competition is the brainchild of entrepreneurs Lars Bylehn, Jean- Claude Charnier, Patrick Butterfield, Minesh Patel and Michael Bylehn who have employed new-wave innovator, music industry legend and ex-front man of the Undertones, Feargal Sharkey, as the face of the brand.
Salute’s competition is like no other; whilst representing the multi-cultural diversity of the UK and covering all genres, Salute will fuse social media and TV, working with some of the world’s leading innovating brands and platforms, including Facebook, Vice Media and Unilad.
Initially, ‘Music Makers’ will upload a recording of their music to an app via their phone, whereupon a listening phase will follow. During this time, the Salute team, along with respected curators, will listen, rate and evaluate the applications with the goal of narrowing this down to a top 100. Simultaneously, music lovers and applicants will be able to share music through social media and the app, whilst interacting with others, rating the music and building playlists. Subsequently, Salute is able to create an active digital music community where music lovers can be taken on a genre-mixing journey of discovery.
After this stage, the top 100 will be whittled down by a public vote to a final 6 who will each receive £10,000 and participate in the Salute Finals TV show. With a different theme each week, contestants will be required to create original material to perform, moving away from the ‘karaoke’ style of current talent shows. Contestants will be in pursuit of the ‘Salute Music Maker’ title and a prize of £40,000, taking the total winnings to £50,000 – the biggest of any talent show worldwide.
Feargal Sharkey commented: "British music can justifiably claim to conquer the world but that incredible success is built upon one thing, talent. In an age of television static and bewildering musical consumer choice, it is now more important than ever that we give the right, focused support and opportunity to the next generation of great British talent. Salute is set to make that happen."
The competition opens April 27th for access to all entrants, whilst the ‘listening phase’ commences May 15th, ending in July when the top 100 will be announced and the music will be showcased via the platform. It will then go to a live public vote to determine the final six, with the live shows beginning in September and the winner being announced in October. However, before all of this, Salute will introduce the project with an announcement event on 22nd March at new London venue, Omeara, opened recently by Mumford and Sons member, Ben Lovett. The event will encompass an interactive experience with live performances.
The competition will be capped at 5,000 entries on a first come, first served basis so applicants will need to be quick to apply!
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SALUTE talent competition launches for all UK unsigned bands and artists
