Why email is the most effective to way to stay connected to your fans

News: 11th January 2017 by Louise Dodgson under Media

Remember MySpace? Exactly! Whilst social media channels such as Facebook and Twitter are great to connect with fans, there's no denying that they may not be popular forever, and of course it becomes tricker to reach ALL your fans on these platforms without paying to promote or sponsor posts as time goes on. Which is precisely why starting and maintaining a mailing list as a way of communicating with your fans should always be a priority.

Take a look at this article which features the views of a record label, band and magazine on the value of email marketing...