Why fan engagement is crucial for bands & artists

News: 8th January 2015 by Louise Dodgson under Artist Managers, Selling & Distributing Your Music

We highly recommend you watch this video featuring Mark Mulligan, a chap who knows his onions when it comes to music industry trends and developments. Recorded at On The Beat in December 2014, he explains how fan engagement is changing the game in the music business and why is it absolutely essential to emerging bands and artists.