Facebook responds to musician over paid reach

News: 13th May 2014 by Louise Dodgson under Media

Source: http://www.flickr.com/photos/jemstone/6175306048/sizes/z/in/photostream/

Facebook's decision to change the organic reach of their pages to fans has had a large knock on effect for musicians and other performers and businesses promoting themselves via the social networking site. Although promoted and sponsored posts have been a feature for a while, the decline in reach that non-paid or organic posts now achieve since tweaks were made to Facebook's reporting means many musicians feel forced to pay to communicate with a decent proportion of the Facebook fans they've worked hard to build up. At the Music Biz 2014 conference in Los Angeles last week an exasperated musician posed his question relating to this to a Facebook representative. Find out what the result was via the link below...