Latest

Fan videos worth more to labels than official music videos

News: 20th March 2014 by Louise Dodgson under Media, Record Labels

A little titbit of tasty and interesting news here as the Global Head of Digital at Universal Music has said that the revenue brought in from fan videos on YouTube and other platforms is regularly more than the money from official music videos by the artists themselves. Speaking to the Toronto Star, Francis Keeling told them user-generated content was a "massive growth area". 

Related Links

http://www.hypebot.com/hypebot/2014/03/fan-videos-make-labels-more-money-than-official-music-videos-says-universal-exec.html


Tags

universal music, youtube, official music videos, user generated content, fan music videos,

 

Your Comments

The Unsigned Guide Spotlight: April 2024
Music Managers… what ARE they looking for?
Your Ultimate Guide to Music Branding as a Musician
The Unsigned Guide Spotlight: March 2024
From Followers to Fans: Harnessing the Potential of Email Marketing for Musicians
What Are Superfans and Why They Should Be Your Priority in 2024?