YouTube focused labels the next big thing?

News: 25th July 2013 by Louise Dodgson under Media, Record Labels

Source: http://www.flickr.com/photos/topgold/3341867340/

Russell Simmons, the world renowned Hip-Hop fella behind Def Jam Recordings has teamed up with Steve Rifkind of Loud Records and TV and film producer Brian Robbins to create All Def Music, a YouTube dedicated record label created with the intention of finding the next generation of music stars coming to light through the video platform. Could this spark an influx of YouTube record companies in the future? Read more about All Def Music below...