SoundOut powers ReverbNation’s crowd sourced analytics for independent artists

SoundOut, the global leader in next generation pre-release music testing, has entered into a multiyear partnership with ReverbNation to power a new consumer insight product called CROWD REVIEW. As the largest online marketing services provider for musicians, ReverbNation helps develop the careers of millions of musicians worldwide.

Under the agreement, SoundOut will provide millions of crowd-sourced reviews, ratings and comparative analytics generated by its proprietary panel of music consumers, on hundreds of thousands of tracks by independent artists in the ReverbNation community.

The CROWD REVIEW product, now live across the ReverbNation platform, brings a new independent and accurate quality metric to the ReverbNation community.

“Emerging artists are often looking to have their music heard and reviewed,” says Jed Carlson, President and Co-founder of ReverbNation. “And SoundOut — a trusted source of new music testing for major record labels and radio — provides that objective feedback through our CROWD REVIEW product. Now that the product is launched, we’re building out unique opportunities for Artists who receive favourable CROWD REVIEWS, as the industry has shown a lot of interest in connecting with these artists as early in their careers as possible.”

“SoundOut is the only technology out there that can scale and reliably deliver tens of thousands of quality reviews a day on independent tracks,” Carlson continued.

The partnership will also leverage SoundOut’s existing client relationships with major record labels and radio groups across the North American and UK markets, enabling the best-rated ReverbNation artists to access a range of commercial opportunities.

David Courtier-Dutton, Founder and CEO of SoundOut said: “We have been pre-release music testing for the major record labels and many of the leading radio groups for some time, and it has always been our intention to bring a similar level of crowd powered, objective analysis to the independent artist to create a unified standard across the industry. With nearly 3 million artists, ReverbNation is the leading player in the independent artist space, and it is ideally placed to use our crowd-powered technologies to filter the content on their site and enable their most talented artists to fulfil their potential.”

SoundOut’s unique and patent pending analytics engine is entirely powered by over 300,000 music consumers who rate and review new music 24 hours a day, 7 days a week. Results are normalized and compared against SoundOut’s proprietary database of over 10 million track reviews. This in turn is compared to hundreds of thousands of other tracks already tested to provide objective ratings of comparative quality and consumer appeal across 43 different genres.

About SoundOut
SoundOut is the market-leading online consumer insight and analytics service for recording artists, record labels and broadcasters. Clients include Universal Music Group, Sony Music and Warner Music Group. SoundOut’s pre-release online music testing provides detailed and accurate reports generated directly from consumer feedback on new music tracks. In addition, it offers artists exposure to a range of commercial opportunities (such as sync & licensing, radio play and label exposure), as well as providing the information that record companies and artists need to better target their marketing activities.

Through its award-winning technology and big data platform, SoundOut is able to help inform music marketing decisions by combining crowd sourcing with an ever growing 10 million strong proprietary consumer database to accurately position every potential new track with everything that has gone before, by demographic, territory, genre and other material an artist has released. The SoundOut database includes every major label UK release since August 2009, and every major label US release since April 2011. It is automatically updated on an hourly basis as reports are completed on new release tracks, giving a 360-degree view of the competitive landscape of the US and UK singles markets.

SoundOut provides radio groups weekly research on all new single releases in the US and UK markets and customers include all the major record labels, radio groups such as CBS and CBC and tens of thousands of independent artists. In addition, SoundOut powers a growing number of radio formats including ‘Tomorrow’s Hits Today’ and ‘New Country’ on CBS Radio’s Radio.com.

About ReverbNation
ReverbNation provides 3 million artists, managers, labels, venues, festivals/events and other music industry professionals with powerful, easy-to-use technology to promote and prosper online. Their wide array of distribution and promotional solutions provide the hands-on tools and actionable insights that allow them to reach their goals in an increasingly complex music industry. The company operates worldwide with customers on every continent. Over 20 million visitors come to reverbnation.com every month.