Working without a record label

News: 29th April 2013 by Louise Dodgson under Artist Managers, Creative & Branding, Record Labels, Selling & Distributing Your Music

OK Go are well known for their quirky videos which regularly become YouTube phenomenons upon release. But did you know they sacked off their record label in 2010 and have been working alongside various brands to fund their creative ideas. Although, easier said than done for the majority of unsigned bands, there is definitely lots of food for thought in their approach. This Q&A with frontman Damian Kulash offers interesting insight into how and why the band have taken the actions they have, and his outlook on the future of the music industry.