Industry news & advice blog

XML BATH: DIGITAL ENTERTAINMENT is a groundbreaking event which will put you and your organisation at the forefront of applying new media… new platforms… and new ideas. This 1-day Conference and separate 2-day Lab workshop feature a unique concentration of world-class knowledge and talent in digital media…coming together in Bath, a uniquely beautiful city

and one of the UK’s creative industries hotspots.
 

Learn from cutting-edge case studies about what’s happening now in creative ideas and innovation in digital entertainment around the world – including: mobile, location based services, social media, gamification, branding, advertising, immersive

environments, computer games, augmented and virtual realities, alternate realities and more.
 

Gain insights into emerging revenue and monetisation models and learn how to position your business to succeed.

Discover why the top names in global media are using “storytelling” to skyrocket audience/community engagement and profits (and why you should too!) 

Develop an acute understanding of the changes occurring in development and distribution possibilities; the behaviour patterns of consumers and communities; the priorities of investors; and how best to “commercialise” digital entertainment ideas locally and across international marketplaces.
 

Personally meet and learn from 17 world-leading authorities in digital media including:
 

Ralph Simon, father of the modern mobile entertainment industry – Ralph invented the ring tone and is the mobile strategist for Lady Gaga, Madonna and U2.
 

Je Gomez, one of the world’s leading transmedia producers (Avatar, Tron, Transformers, Pirates of the Caribbean).

Dale Herigstad, winner of 4 Emmy Awards and one of the world’s most influential thinkers on interactive television, convergence and emerging media.

X|Media|Lab Bath is a meeting place for entrepreneurs, creatives, producers, investors, C level execs, tech wizards, artists, game developers, advertisers, adventurers, brands, bands, traditional media publishers (and barons!), animators, VFX artists, hackers, coders, policy officers, communications professionals, tv producers and filmmakers…
 

At XML Bath there are no boring panels or Q&A sessions, just information rich keynote presentations from gurus from around the world…and loads of networking opportunities. Unlike other conferences, the XML International Speakers and Mentors will be at the venue the entire day – so plenty of time for you to meet them during the networking breaks.