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In an exclusive deal, Virgin Media will be the sole UK ISP with digital music player Spotify integrated into its service. So customers who already pay for internet, mobile and TV packages through Virgin will shortly be able to add Spotify's music streaming facility to their existing package, albeit for a small additional fee. This being the first instance of an ISP and music service working together, it could open the doors for new partnerships of this kind.

Related Links

http://www.billboard.biz/bbbiz/industry/digital-and-mobile/spotify-virgin-media-partnership-is-the-1005264812.story

http://musicindustryblog.wordpress.com/2011/07/06/spotify-and-virgin-media-take-the-third-way/

http://thenextweb.com/uk/2011/07/06/virgin-media-signs-deal-with-spotify-offers-access-from-4-99-a-month/

http://www.theregister.co.uk/2011/07/07/virgin_spotify_analysis/

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Tags

spotify, music streaming, digital music service, virgin media, isp