How bands can make brands work for them

News: 5th April 2011 by Louise Dodgson under Artist Managers, Creative & Branding

Rather than selling out to corporate sponsorship OK Go have managed to use this form of revenue to do some rather unusual and creative things, and drive some valuable attention their way. After being dropped by their label, the band opted to court sponsors and have had success working with the likes of Range Rover, and say they would not go back to signing a recording contract. Read more about how OK Go have made brands work for them...

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ok go, record labels, record deal, sponsorship, music branding, self promotion


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