Turbowolf manager chats music sponsorship

News: 22nd September 2010 by Louise Dodgson under Artist Managers, Creative & Branding

Last week, we brought you news about a UK unsigned band, Turbowolf, who have struck gold with a sponsorship deal with Relentless Energy drinks which, in turn, has got them on the back of Korn's European tour. Not bad going!

Below is a link to a recent interview with Turbowolf's manager, Don Jenkins, who chats about how the sponsorship opportunity came about and why such deals are a wise business model in today's music industry...