Can a gaming subscription model help stop piracy?
News by Stef Loukes under Music Publishing
4th August 2010
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Can music piracy be stopped by using the video game subscription model? This article from Bloomberg Businessweek seems to think so.
Citing XBox Live as one example - apparently Microsoft 'put the computer game companies in a position to prevent illegally downloaded copies of their software from connecting'. Authors, Johnny Ryan and Allègre L. Hadida believe that the answer to the music industries problems lies in a model 'based on subscription for community participation and active co-creation'.
It's certainly an interesting viewpoint but can listening to music, dominantly a passive medium really have the ability to adapt to the same ethos as XBox Live or World Of Warcraft when it comes to audience participation?
Related Links
http://www.businessweek.com/technology/content/jul2010/tc20100729_564014.htm
Tags
digital music, computer games, subscription based, World of Warcraft, XBox Live,
