AIM & BPI get environmental!!
News: 26th July 2010 by Louise Dodgson under Finance, Law & Music Business, Record Labels
AIM and BPI have joined together to commission research into the carbon impact of a switch to digital promo delivery by the independent sector.
Conducted by industry organisation Julie's Bicycle, the research is also funded by ACM Guildford, Soundcloud, Fastrax, Fatdrop, Bomber Music Bella Union, Ninja Tune, Lo Recordings, Phoenix Music & McNally Consulting.
AIM and BPI have requested their members complete a survey on how many promos are currently being sent out physically and digitally. Physical promos are something that many in the music industry have identified as wasteful - not only in economic terms, but also in environmental terms. This study of carbon impact will help support to the campaign to move away from physical promos towards a more efficient, cheaper and more environmentally friendly digital method of track delivery.
Gavin O'Shea of AIM member label Lo Recordings, states: “Presenting the statistics is a vital first step in persuading the recipients of this plastic avalanche to adopt different ways to accept our music.”
Alison Tickell, Director of Julie's Bicycle states: "Everyone feels strongly about the wastage in physical promo distribution, and this research, which builds on our previous work looking at CD packaging, will identify the scale of the problem and the change we can make by increasing digital distribution. We are really pleased to be working with independent record labels and also excited to work with the digital delivery companies - these digital methods have their own carbon impacts too, and it's really important we focus on efficiencies in the digital space as well."
The research will be complete in September 2010.
About AIM
AIM is a not-for-profit trade body established in 1999 to represent the UK independent music industry. Now in its 10th year, AIM acts for over 90% of the independent market, with over 800 members from small start-ups to the largest and most respected independents in the world. AIM promotes this exciting and diverse sector globally, leveraging the sector's power as a fifth major to enable its members to grow, grasp new opportunities and break into new markets.The independent sector regularly accounts for 30% of all UK artist album awards (silver, gold, platinum/multi-platinum). In 2009, independent albums made up half of the fifty “best albums of the year” according to the UK music press, and independents claimed seven of the top ten releases. AIM oversees an independent sector whose artists have claimed six Mercury Prizes and at least half of all nominations in the last 10 years. This confirms the sectorʼs undoubted lead in A&R.
Artists signed to AIM member labels include: Adele, Amadou & Miriam, Animal Collective, Arctic Monkeys, Basement Jaxx, Big Pink, Bjork, Bloc Party, Bon Iver, Coldcut, Fleet Foxes, Franz Ferdinand, Friendly Fires, Future of the Left, Grizzly Bear, Jack Penate, Jarvis Cocker, Jay Sean, Jose Gonzalez, Justice, Katie Melua, Lost Prophets, M.I.A., Maximo Park, Mr. Scruff, Nitin Sawnhey, Radiohead, Reverend And The Makers, Rodrigo Y Gabriela, Roots Manuva, Royksopp, Seasick Steve, Sufjan Stevens, Super Furry Animals, The Cribs, The Futureheads, The Horrors, The Prodigy, The Raconteurs, The Strokes, The White Stripes, Vampire Weekend, Wild Beasts, The XX and thousands of others.
About BPI
The BPI is the representative voice of the UK recorded music business. We are a trade organisation funded by our members - which include hundreds of independent music companies and the UK's four major record labels. BPI's members account for approximately 90% of all recorded music sold in the UK, and globally the UK's recorded music market is the third biggest. The BPI also organises the annual BRIT Awards show as well as the Classical BRIT Awards show. The organising company BRIT Awards Limited, is a fully owned subsidiary of the BPI. Substantial proceeds from both shows go to the BRIT Trust, the charitable arm of the BPI that has donated almost £15m to charitable causes nationwide, since its foundation in 1989.
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Tags
aim, association of independent music, bpi, promo cds, physical promos, music industry
