Are fund-raising websites the future for record labels?

News: 8th June 2010 by Stef Loukes under Record Labels, Selling & Distributing Your Music

Record labels are on a constant search for new and unique ways in which to produce effective and popular direct to fan releases. The interesting report from Reuters is a case study of US based Kickstarter and the London based Pledge music.

For a small fee based on your revenue gained from a campaign, the websites are helping musicians to allow fans to fund their musical or creative projects in exchange for a copy of the record and related merchandise. Pledge music also offer the artist an option to donate a proportion of funds to one of it's 82 affiliated charities. More details on both companies can also be found on their websites below. 


Related Links


technology, fan funded, Pledge Music, Kickstarter


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