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Blog by AIM Startups under Artist Managers, Creative & Branding, Finance, Law & Music Business, Live, Media, Music Publishing, Music Training & Careers, Record Labels, Recording & Production, Selling & Distributing Your Music
AIM Startups loan recipients Josh Mateer and Matt O’Daly set up an artist management company Versus Management with the help of a startup loan. The cash injection into the company enabled them to lock down their contract with their first signing, London based quartet LSA (Love Stays Alive) who have since been playlisted on Xfm and Amazing Radio, and played by Steve Lamacq on BBC 6 Music. The band is now touring, and running a management business is keeping both Matt and Josh very busy.
JM: Matt and I worked closely together at Warner Music and through that we discovered a wealth of experience in each other, which at the time mainly included concert promotion and tour management, as well as a love for finding new music. We often bounced ideas, music, and contacts off one another in respect of our side projects outside of work. When I left to join another major, we caught up one day over lunch and talked about our mutual desire to think bigger than our current roles would allow. By the end of lunch, Versus Management had been created, and by the end of that week, our first scouting list had been drawn up.
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