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Creating a great press kit to promote your music

Blog by Here & Now under Artist Managers, Creative & Branding, Media, Record Labels, Selling & Distributing Your Music

Press kits are a must for any band, but the content of your press kit has to be spot on. Here & Now have shared their essential tips with us for putting together an effective press kit. Having printed CDs for 100s of unsigned bands and artists, they are always looking for ways to aid you in your ultimate goal of getting signed. Experts in CD printing, duplication and packaging, they can also help guide you in getting noticed. 
 
  • Whether you are sending your press kit to a journalist, radio station or promoter, yours won’t be the only one so you need to stand out! Firstly, before you send it in, find out the contact name of who you are sending the press kit to and personalise your letter.
     
  • Compliment the magazine/radio station/venue but don’t over-do it.
     
  • Include a biography of the band and its members and don’t forget to mention significant gigs, good reviews that you may have had. If you have any press cuttings include them and make sure your contact details are on the letter.
     
  • Create a stand-out design for your CD. We have printed so many promo CDs with just a bit of text and they look poor. Include your contact details within the artwork as CDs and letters do often get separated.
     
  • Always make Track 1 your best song and only feature another 2 tracks maximum.
     
  • Aim to create a 2 page inlay with a creative design on the first page and a biog and contact details on the second page. Here & Now can help with setting of your artwork.
     
  • Don't forget to provide links to your website/Facebook/Twitter/MySpace etc…
     
  • Include photographs but why not splash out and have a professional photographer take them? They will look so much better than your mate’s dodgy iPhone images.
     
  • And finally, check and double check everything from spelling to making sure the CD has the correct tracks on.


    Find out more about how Here & Now can help you with your promotional needs here.

Tags

here & now, press kits, cd printing, music promotion, unsigned bands, unsigned artists

 

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