The secrets to getting reviewed!
Blog by Musicians' Union under Finance, Law & Music Business, Media, Selling & Distributing Your Music
With an increasing number of artists releasing albums independently, musicians need to stand out from the crowd when it comes to securing a review in the press. Here are some tips from professionals on how to do it.
Jenny sends on about 20% to MOJO’s genre columnists. "We probably play about 30% of the remainder in the office and I listen to a lot of digital submissions on headphones during the day."
Of course, all editors operate differently. Ian Anderson, editor of folk, roots and world magazine fRoots recoils from the suggestion of a follow-up with an emphatic, ‘No!’, while MOJO’s Jenny Bulley suggests "a single follow-up email can be a useful reminder". Keith Ames reiterates that restraint is the best policy: "Just check they’ve got it and that they’ll listen to it. You can do yourself no good by being a pain."
Five vital steps to gaining a review
musicians union, mu membership, music reviews, national music press, unsigned bands, unsigned artists, unsigned musicians