Window Seat's guide to getting music video airplay
Blog by Louise Dodgson under Artist Managers, Creative & Branding, Selling & Distributing Your Music
Making a professional music video on a tight budget is no mean feat as an unsigned band. Neither is getting that video aired on the likes of Kerrang! TV and MTV Rocks. But, against the odds, that is just what Belfast 3 piece Window Seats have managed to achieve with their latest self-produced video ‘Local Superhero’.
What was the idea/inspiration for the video? You say you self-produced the video...how did you start going about this?
As project managers, there was a hell of a lot of organisation involved. As well as driving planning period (which went on for months!) and finding/building a suitable film set, this also involved recruiting all of the crew and cast, acquiring (and sometimes building) all the required props and costumes, providing food, transport and accommodation for crew and cast, signing off the final edit and even learning how to do CGI and creating some of the VFX ourselves. Music video self-production is not for the faint-hearted!
Once we had some great people on board, they in turn were able to bring other local talents to the project. The majority of contributors worked for little or no money, and without their hard work the video would not have reached as high as it has done so far. The full credits for the video are listed on YouTube, but in particular the work of Marty Stalker (Scattered Images, director/editor), Rick Trainor (Red Sky, director of photography), Alan Stewart (Fat Elvis Media, visual effects), Cathal Hegarty (Benburb Productions, steadicam) and Ciaran Larkin (I Make Anything, props/costume) was key to the project's success.
So the next question on everyone’s lips is…how have you managed to get such high profile rotation for the video on the likes of MTV Rocks, Kerrang TV and BBC Big Screens?
Meanwhile we had to carry on being a band, writing, practicing, recording, gigging - we couldn't have done it without constantly setting priorities, writing lists and keeping an eye on the Big Picture. Meeting every few days, to reassess priorities and check what's been done, isn't much fun - but self-producing a music video is so involved, good time and priority management make the difference between achieving success and making a flop.
music promotion, music video, kerrang tv, window seats, unsigned bands, unsigned musicians