Industry news & advice blog

Summer’s over, and so are the summer festivals. But it’s never too early to start thinking about applications to perform at next year’s events. Most festival application processes start in autumn and are all sewn up by early spring. So now is the time to start thinking about your festival applications… 

Do your research
Glastonbury might be the dream, but even the biggest headliners had to start somewhere. Look into festivals that suit your genre, style and size. Ask yourself if they are the right kind of event for you or your band before you even consider applying. 

Ask the right person
Find out if there are multiple stages and who the different bookers/promoters are. Several festivals have a dedicated stage for new/emerging artists, so do your research to find the best person to contact in relation to the most suitable stage for your music. It sounds simple, but don’t apply for the dance tent if you’re a heavy metal band.

Know the process 
In 2014 there were over 400 festivals, from Swaledale to Glastonbury. Each one has its own applications process, ranging from online pro-formas and applications by email, to using free intermediaries or agencies like Sonic Bids, that charge a fee. Whichever method, it’s crucial you apply the right way for that festival. 

Finding new stages
Keep up to date with music news in order to hear of exclusive festival opportunities and competitions for performers. Many festivals run competitions for emerging artists and these slots can have the added bonus of extra press and promotion. You won’t hear about them if you’re working through old lists of events and contacts, so it’s vital to stay up to date with new developments. 

Give them what they need
Being professional is one of the most effective ways to get yourself noticed by a festival booker or promoter. Whilst some festival organisers and bookers operate their application process entirely online, others still request physical submissions of CDs and press kits.  “The supply massively outweighs the demand and if you haven’t done what is asked of you, it’s likely the people going through these applications will just discard yours. Be mindful. You appear more professional if you can follow the instructions and make their job easier,” advises Kelly Wood, MU Live Performance Official. 

Put your best foot forward
Award winning festival Kendal Calling had 4000 applications for 400 slots. So you need to shine through. The first line of your application can be make or break. The trick is to sell yourself well and fast. Make sure your application includes relevant press quotes, big gigs and any previous festival experience. Include links to examples of your work on stage. Make sure all your social media is up to date. And don’t engage in hyperbole.

There’s always next year
Your application may be too late or bookers may not think your act is ready for their stages yet – whatever the reason, if someone gets back to you with any kind of encouragement to apply again, make a note and be sure to follow-up. Take on board any suggestions given, and continue the conversation next year.  

Finally… 
Stay positive. It can be tough, but it is worth it. For advice on the above, or any other aspect of your career as a musician, visit theMU.org or get in touch.