AIM to bring Generator training programme to London

News: 29th September 2011 by Louise Dodgson under Finance, Law & Music Business, Music Training & Careers

The Association of Independent Music are pleased to team up with Generator to deliver their successful Managing a Music Business Enterprise (MMBE) qualification in London.

Generator, the UK’s leading Music Development Agency have developed the Managing a Music Business Enterprise diploma which is the only bespoke fully accredited qualification for those looking to establish their own or expand an existing music business. MMBE is a 13 week programme designed to support those who want to be an artist manager, a promoter, a booking agent, run their own record label or publishing company.  As well as learners achieving a full Level 3 Diploma they will develop their own business plan that they can implement when they leave the programme.

The response to the first run of the course in Gateshead was overwhelming and the limited spaces on offer were quickly allocated. It is expected the course in London beginning on 24th November will be similarly popular.

Alison Wenham, Chairman and CEO of AIM said: "AIM is looking forward to working closely with Generator to roll out the Managing Music Business Enterprise training programme. It will be of great interest to our own members and many small companies looking to get a quick, but comprehensive course on the nuts and bolts of the music business."

The development of MMBE has also been supported by UK Music who are backing the course’s national rollout during 2011. Feargal Sharkey, Chief Executive of UK Music, said: “We have supported Generator’s development of the new programme and are delighted it is now ready to be delivered throughout the UK. This innovative qualification will help new music businesses establish themselves and contribute to the growth of the UK music industry. The fact they will come out with an investment ready business plan as well as a qualification makes this a ‘real world’ business training programme.”

As well as the skills sector approval, Generator also has existing and tested delivery partnerships with industry specialists and leaders for specific units e.g. Music Ally for digital marketing and Woodwork Music for licensing and synchronization. A purpose built online learning zone has been developed, laden with fully approved bespoke lesson plans, course notes and enterprise toolkits, as well as monitoring and reporting systems to enable remote administration and delivery. This will provide ongoing support and resources to both learners and delivery partners through the UK.

MMBE is being delivered in the Boardroom at AIM from 24th November 2011. For further information please visit or contact Jonny Gray on 0191 255 4469 / email [email protected]

Further Industry Endorsements
“Managing a music business enterprise course is an excellent initiative. From my perspective, as a record label and publisher, the more young artists and managers know about the inner workings of the business, the better it is for us. Unlike some other courses, the people behind this one have a proven and current track record in the business, this allows them to keep up to date in what is a fast changing and challenging environment.”
Mark Lewis – Founder, B-unique (Kaiser Chiefs/Primal Scream)

’’It makes such a difference to me when I meet a manager who has some sort of understanding about how record companies operate and indeed the way the modern music business operates. Consequently, I think such a course that trains young entrepreneurs to learn about the music Industry is an excellent idea that will benefit both the individuals and the Industry.’’
Paul Adam – MD, Vertigo Records (Razorlight/The Killlers/Amy McDonald)

Related Links


generator, aim, association of independent music, mmbe, managing a music business enterprise


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